Last time I took a look at the most over-hyped topics of the Future of TV, and I thought a great follow-up would be to look at the reverse case.

USA ramps up social TV efforts for summer months...

Study examines how viewers engage with social TV...

"Television networks want to get you even more involved with their programming and they plan to use social media to do it!"

"On the eve of Fox’s annual upfront, we spoke with David Wetheimer, the president of digital for Fox, who was also featured in a recent USA Today social TV story. The past year has been a defining one for the network’s social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching 'Touch,' the first ever global social launch were just among their many innovations."

TEL AVIV – Social video is booming, with apps like Viddy and SocialCam taking Facebook by storm. More people are sharing videos online than ever, but Oren Boiman, the CEO of Israel-based automatic video editing start-up Magisto says that, "social...

"How about playing along with 'Glee' on your tablet when, poof, the commercial appears and up pops a deep-discount Pizza Hut coupon? Or watching 'Real Housewives' and, pow, a friend sends a slide show to your phone showing where you can buy the outfits they're wearing on the show?

Turning television into an interactive experience across the couches of America, the nascent world of 'Social TV' links the big screen and the small. It is helping determine which shows prosper and giving viewers a reason to watch television live again — as a shared experience — rather than via DVR."

An interview with Aereo CEO Chet Kanojia on social TV...

  Funny how the Social TV space attracts all types of investors – from movie stars (Ashton Kutcher) and sports celebrities (Marc Cuban) to Silicon Valley smart money (Kleiner Perkins) and the expected media giants.

"The theme for the first Meetup was Social Video: “The Rise of Social Video: Using Facebook, Twitter and UGC to Attract and Engage”. We lined up three excellent speakers, brought out the beer and pizza, and hoped we would have a nice group of people to share our experiences with."